Radhika Mohandas
Creative director and content lead
Creative director and content lead
Hello. I’m a creative leader and storyteller with over 13 years of experience in copywriting and content strategy. I've worked with advertising agencies and in-house, for brands such as Scotiabank, TD Bank, eBay, Starbucks, Toyota, and many others. I use data to craft narratives and create campaigns that solve business problems and achieve brand goals.
My innate interest in design helps me use a wide lens of context and creativity to produce good content. I'm a client-facing asset for the companies I have worked with, building easy rapport and trust with the clients’ teams.
Since 2015, I’ve been a goal-oriented team manager—mentoring creatives and leading teams, while cultivating a positive and empathetic company culture. I help writers expand their skills and create impressive portfolios. I also participate in resource-planning, recruitment, and team-building.
Awards and jury
2021 Marketing Awards
- Silver: Online Film
- Bronze: Integrated Campaign
- Bronze: Holiday/Seasonal Advertising
- Bronze: Best Use of Social Media
2021 Marketing Awards
- Silver: Online Film
- Bronze: Integrated Campaign
- Bronze: Holiday/Seasonal Advertising
- Bronze: Best Use of Social Media
Jury experience
- Digital Shortlist Jury Member at the 101st Marketing Awards
- Digital Jury Member at the 102nd Marketing Awards
Brands
- eBay US and Canada
- CPAMO
- TD Bank
- Scotiabank
- Scene+
- Viacom India
- Toyota India
- Starbucks India
- Flipkart
- Vh1 Kids’ Choice Awards
- Vh1 Supersonic
- POCAM Canada
- OpenDoor
- Ministry of External Affairs, Government of India
- Sony Pictures India
- Deltin Hospitality and Casinos
- Tata Memorial Hospital
- Mia by Tanishq
- Melorra Jewelry
- CasaOne
- Cafe Coffee Day
- TI Cycles
- Rentomojo
- Roots Atelier
- Zambhala Festival
- India Bike Week
- Zima fest
- WOW Awards
- FC Goa
- Mahindra Lifespaces
- Digital Shortlist Jury Member at the 101st Marketing Awards
- Digital Jury Member at the 102nd Marketing Awards
Brands
- eBay US and Canada
- CPAMO
- TD Bank
- Scotiabank
- Scene+
- Viacom India
- Toyota India
- Starbucks India
- Flipkart
- Vh1 Kids’ Choice Awards
- Vh1 Supersonic
- POCAM Canada
- OpenDoor
- Ministry of External Affairs, Government of India
- Sony Pictures India
- Deltin Hospitality and Casinos
- Tata Memorial Hospital
- Mia by Tanishq
- Melorra Jewelry
- CasaOne
- Cafe Coffee Day
- TI Cycles
- Rentomojo
- Roots Atelier
- Zambhala Festival
- India Bike Week
- Zima fest
- WOW Awards
- FC Goa
- Mahindra Lifespaces
Work experience
DEPT Agency since August 2022
I joined as a senior copywriter, and was promoted to Copy Lead in September 2023. I work on eBay’s US, Canada, Advertising, and Seller verticals, supervising content for website, CRM, and social media. I frequently contribute to other, non-eBay accounts and to RFP work. I’m also part of the DEI committee in the agency.
My impact on client-relationships and delivery:
- created specialised teams of writers for consistency
- reduced delays in project delivery through planning
- became the single-point contact for copy feedback
- built trust with clients through hands-on problem solving
- built rapport with individual clients through engagement
- wove in storytelling for social media presentations
My impact on the copy team:
- built a team of talented, committed copywriters
- expanded the team from 4 copywriters to 13 in 13 months
- reduced attrition through engaged workflow management
- mentored three copywriters to achieve promotions
- created presentation and self-promotion opportunities for writers
- mentor senior copywriters in their roles as leaders
Scotiabank Apr 2021-Jan 2022
As a freelance copywriter with the internal creative agency Lighthouse,I wrote creative and CRM copy, and scripted digital videos for the launch of the Scene+ Rewards program.
Barrett & Welsh Multicultural Agency Nov 2020-Apr 2021
As an intern and then freelance copywriter at my first Canadian agency job, I created award-winning work for TD Bank’s South Asian audience and for People of Colour in Advertising and Marketing (POCAM), and worked on RFP for potential clients.
Arctic Fox Consumer Brands Oct-Nov 2020
I was Creative Strategist at this premium chocolate gifting business, where I planned the brand content for the website and directed the print design and copy for the pre-holiday sale season.
DDB 22Feet Tribal Digital Agency Feb 2018-Feb 2019
As a brand content lead, I wrote for and led teams that created digital, social, and video campaigns for the agency’s clients. Additionally, I also played a part in non-copywriting-based creative decisions:
- Customer research and surveys
- Script supervision
- Live event social media coverage
- On-set copy direction
- Social calendar strategy and planning
- Concept and supervision of design and motion
- Photoshoots
- Concept presentations
Dentsu Webchutney Digital Agency Jun 2015-Aug 2017
I joined Webchutney as a senior copywriter, and was promoted to Copy supervisor after a year. I led a team of talented writers in creating news-worthy content for our clients. I was a culture-influencer and led team-building initiatives.
In addition to my role as writer and supervisor, I also:
- managed influencer campaigns
- managed client meetings
- contributed to RFP creatively and at presentations
- casted actors for, and directed, digital videos As team leader
- interviewed and recruited copywriters
- balanced workloads
Skarma Creative Communications Agency Oct 2012-Jan 2015
I was the only copywriter at this independent agency in Mumbai, writing for over 30 brands in the 27 months that I worked there. I also covered events as a photographer for select brands’ social media pages.
Digit 9.0 Agency Aug 2011-Oct 2012
In my first job as a creative copy and content writer, I created social media content for film launches, write reviews for films, updated the company’s owned film-related news website, and covered social media events on-ground.
- reduced delays in project delivery through planning
- became the single-point contact for copy feedback
- built trust with clients through hands-on problem solving
- built rapport with individual clients through engagement
- wove in storytelling for social media presentations
My impact on the copy team:
- built a team of talented, committed copywriters
- expanded the team from 4 copywriters to 13 in 13 months
- reduced attrition through engaged workflow management
- mentored three copywriters to achieve promotions
- created presentation and self-promotion opportunities for writers
- mentor senior copywriters in their roles as leaders
Scotiabank Apr 2021-Jan 2022
As a freelance copywriter with the internal creative agency Lighthouse,I wrote creative and CRM copy, and scripted digital videos for the launch of the Scene+ Rewards program.
Barrett & Welsh Multicultural Agency Nov 2020-Apr 2021
As an intern and then freelance copywriter at my first Canadian agency job, I created award-winning work for TD Bank’s South Asian audience and for People of Colour in Advertising and Marketing (POCAM), and worked on RFP for potential clients.
Arctic Fox Consumer Brands Oct-Nov 2020
I was Creative Strategist at this premium chocolate gifting business, where I planned the brand content for the website and directed the print design and copy for the pre-holiday sale season.
DDB 22Feet Tribal Digital Agency Feb 2018-Feb 2019
As a brand content lead, I wrote for and led teams that created digital, social, and video campaigns for the agency’s clients. Additionally, I also played a part in non-copywriting-based creative decisions:
- Customer research and surveys
- Script supervision
- Live event social media coverage
- On-set copy direction
- Social calendar strategy and planning
- Concept and supervision of design and motion
- Photoshoots
- Concept presentations
Dentsu Webchutney Digital Agency Jun 2015-Aug 2017
I joined Webchutney as a senior copywriter, and was promoted to Copy supervisor after a year. I led a team of talented writers in creating news-worthy content for our clients. I was a culture-influencer and led team-building initiatives.
In addition to my role as writer and supervisor, I also:
- managed influencer campaigns
- managed client meetings
- contributed to RFP creatively and at presentations
- casted actors for, and directed, digital videos As team leader
- interviewed and recruited copywriters
- balanced workloads
Skarma Creative Communications Agency Oct 2012-Jan 2015
I was the only copywriter at this independent agency in Mumbai, writing for over 30 brands in the 27 months that I worked there. I also covered events as a photographer for select brands’ social media pages.
Digit 9.0 Agency Aug 2011-Oct 2012
In my first job as a creative copy and content writer, I created social media content for film launches, write reviews for films, updated the company’s owned film-related news website, and covered social media events on-ground.