Radhika Mohandas
Creative director and content lead
Hello. I’m a creative leader and storyteller with over 13 years of experience in copywriting and content strategy. I've worked with advertising agencies and in-house, for brands such as Scotiabank, TD Bank, eBay, Starbucks, Toyota, and many others. I use data to craft narratives and create campaigns that solve business problems and achieve brand goals.
My innate interest in design helps me use a wide lens of context and creativity to produce good content. I'm a client-facing asset for the companies I have worked with, building easy rapport and trust with the clients’ teams.
Since 2015, I’ve been a goal-oriented team manager—mentoring creatives and leading teams, while cultivating a positive and empathetic company culture. I help writers expand their skills and create impressive portfolios. I also participate in resource-planning, recruitment, and team-building. 
Awards and jury
2021 Marketing Awards

         - Silver: Online Film
         - Bronze: Integrated Campaign
         - Bronze: Holiday/Seasonal Advertising
         - Bronze: Best Use of Social Media
2022 Marketing Awards
         - Bronze: Television
Jury experience
         - Digital Shortlist Jury Member at the 101st Marketing Awards
         - Digital Jury Member at the 102nd Marketing Awards

Brands
         - eBay US and Canada
         - CPAMO
         - TD Bank
         - Scotiabank
         - Scene+
         - Viacom India
         - Toyota India
         - Starbucks India
         - Flipkart
         - Vh1 Kids’ Choice Awards
         - Vh1 Supersonic
         - POCAM Canada​​​​​​​
         - OpenDoor
         - Ministry of External Affairs, Government of India
         - Sony Pictures India
         - Deltin Hospitality and Casinos
         - Tata Memorial Hospital
         - Mia by Tanishq
         - Melorra Jewelry
         - CasaOne
         - Cafe Coffee Day
         - TI Cycles
         - Rentomojo
         - Roots Atelier
         - Zambhala Festival
         - India Bike Week
         - Zima fest
         - WOW Awards
         - FC Goa
         - Mahindra Lifespaces
Work experience
DEPT Agency since August 2022 
I joined as a senior copywriter, and was promoted to Copy Lead in September 2023. I work on eBay’s US, Canada, Advertising, and Seller verticals, supervising content for website, CRM, and social media. I frequently contribute to other, non-eBay accounts and to RFP work. I’m also part of the DEI committee in the agency. 
My impact on client-relationships and delivery:
         - created specialised teams of writers for consistency
         - reduced delays in project delivery through planning
         - became the single-point contact for copy feedback
         - built trust with clients through hands-on problem solving
         - built rapport with individual clients through engagement
         - wove in storytelling for social media presentations

My impact on the copy team:
         - built a team of talented, committed copywriters
         - expanded the team from 4 copywriters to 13 in 13 months
         - reduced attrition through engaged workflow management
         - mentored three copywriters to achieve promotions
         - created presentation and self-promotion opportunities for writers
         - mentor senior copywriters in their roles as leaders

Scotiabank Apr 2021-Jan 2022
As a freelance copywriter with the internal creative agency Lighthouse,I wrote creative and CRM copy, and scripted digital videos for the launch of the Scene+ Rewards program.

Barrett & Welsh Multicultural Agency Nov 2020-Apr 2021
As an intern and then freelance copywriter at my first Canadian agency job, I created award-winning work for TD Bank’s South Asian audience and for People of Colour in Advertising and Marketing (POCAM), and worked on RFP for potential clients.

Arctic Fox Consumer Brands Oct-Nov 2020
I was Creative Strategist at this premium chocolate gifting business, where I planned the brand content for the website and directed the print design and copy for the pre-holiday sale season.

DDB 22Feet Tribal Digital Agency Feb 2018-Feb 2019
As a brand content lead, I wrote for and led teams that created digital, social, and video campaigns for the agency’s clients. Additionally, I also played a part in non-copywriting-based creative decisions:
           - Customer research and surveys
           - Script supervision
           - Live event social media coverage
           - On-set copy direction
           - Social calendar strategy and planning
           - Concept and supervision of design and motion
           - Photoshoots
           - Concept presentations

Dentsu Webchutney Digital Agency Jun 2015-Aug 2017
I joined Webchutney as a senior copywriter, and was promoted to Copy supervisor after a year. I led a team of talented writers in creating news-worthy content for our clients. I was a culture-influencer and led team-building initiatives.

In addition to my role as writer and supervisor, I also:
         - managed influencer campaigns
         - managed client meetings
         - contributed to RFP creatively and at presentations
         - casted actors for, and directed, digital videos As team leader
         - interviewed and recruited copywriters
         - balanced workloads

Skarma Creative Communications Agency Oct 2012-Jan 2015
I was the only copywriter at this independent agency in Mumbai, writing for over 30 brands in the 27 months that I worked there. I also covered events as a photographer for select brands’ social media pages.

Digit 9.0 Agency Aug 2011-Oct 2012
In my first job as a creative copy and content writer, I created social media content for film launches, write reviews for films, updated the company’s owned film-related news website, and covered social media events on-ground.
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