When Flipkart wanted to celebrate their 10th year of being India's most loved e-comm platform, they asked their retainer agency - Webchutney - to come up with a campaign that was both engaging and entertaining.
I was in-charge of the campaign, and apart from supervising the content on digital platforms, I created the concept for unwrap the rap - in which users have to listen in for clues to spot the deals in the upcoming sale.
A funky beat with the very iconic IshQ Bector (creator of the legendary "Aye Hiphopper") made this song not only entertaining, but also engaging.
