Viacom18 INS - Integrated Network Solutions
Skarma bagged Viacom18 India's then-new offering to the marketing and media world—INS (Integrated Network Solutions)—which gave brands opportunities to be seen and to engage with audiences through events, celebrity influencers, and films. Skarma had to come up with a strategy that decides the positioning of INS, and its off-shoots - Be Viacom18 (in-film brand placement), Live Viacom18 (event engagement), and Spotlight Viacom18 (celebrity endorsements.) I came up with the positioning statements and content.
